JD Finish Line is a leading premium athletic retailer offering the latest and most exclusive sneakers, apparel, and accessories. Originally founded in 1976 in Indianapolis as a franchise of The Athlete's Foot, the company became Finish Line, Inc. and grew into a major U.S. athletic retail chain. Acquired by UK-based JD Sports in 2018 for $558M, it operates more than 1,000 locations across the U.S. under the JD Sports and Finish Line brands. Headquartered in Indianapolis, IN, with a digital/tech office in Boulder, CO.