Red Bull GmbH is an Austrian company best known for Red Bull, the world's leading energy drink by market share. Headquartered in Fuschl am See, Austria, the privately held company sells billions of cans annually across more than 170 countries and is a major force in sports and cultural marketing, owning football clubs, Formula 1 teams, and an extensive media house. It was co-founded by Dietrich Mateschitz and Chaleo Yoovidhya, who launched the drink in 1987.