Samsung Israel (Samsung Electronics Israel Ltd) is the Israeli subsidiary of Samsung Electronics, the South Korean technology conglomerate. The Israeli operation markets and distributes Samsung consumer electronics, mobile devices, home appliances and B2B solutions across Israel, while the wider Samsung group also operates two major R&D centers in the country - SIRC (Samsung Israel R&D Center, since 2007, following the acquisition of TransChip) and SRIL (Samsung R&D Institute Israel, since 1997) - and the venture arm Samsung NEXT Tel Aviv. Samsung Israel headquarters is located in Petah Tikva, with additional offices in Tel Aviv at Azrieli Town.