888 Holdings (rebranded to Evoke plc in May 2024) is a global online gaming and betting company headquartered in Gibraltar. Founded in 1997, the company is one of the world's largest online gaming operators, with consumer-facing brands that include 888casino, 888poker, 888sport, William Hill (acquired in 2022), Mr Green, and others. The company operates worldwide and serves millions of players across regulated markets. Evoke is publicly traded on the London Stock Exchange under the ticker EVOK. The Israel office in Herzliya focuses on technology, product, R&D, marketing, and CRM, employing hundreds of professionals across software development, data, design, and operations.