Ferrero is an Italian multinational manufacturer of branded chocolate and confectionery products, and one of the largest confectionery companies in the world. Founded in 1946 in Alba, Italy by Pietro Ferrero, the company is known for iconic brands including Nutella, Ferrero Rocher, Kinder, Tic Tac, and Mon Chéri. Ferrero operates in Israel via Premium Confectionery & Trading and a local subsidiary based in Azrieli Holon, near Tel Aviv.