HTzone (Hitechzone) is Israel's consumer club for hi-tech employees. Founded in 2009 by Dagan Ronen and Noam Busidan, it serves more than 150,000 members from 520+ tech companies — representing over 90% of Israel's medium and large hi-tech employers. Benefits include the HTZ Poalim credit card with cashback (PRO²), leasing deals, international hotel bookings, and exclusive discounts across consumer electronics, finance and leisure. Employees join via their company's HR department. Headquartered in Herzliya.