Localiza&Co (Localiza Rent a Car S.A.) is Latin America's largest car rental company, founded in 1973 in Belo Horizonte with six financed VW Beetles and listed on B3 (RENT3) since 2005. It runs car rental, fleet management and subscription, heavy-vehicle rental and Seminovos used-car stores, with a fleet of about 670,000 vehicles, around 590 rental locations in Brazil and operations in Mexico and other South American countries. It has more than 24,000 employees and is led by CEO Bruno Lasansky.