Sephora is a French multinational prestige-beauty retailer offering roughly 340 brands across makeup, skincare, fragrance, haircare and beauty tools, alongside its own private label, Sephora Collection. Founded in Limoges, France in 1969 and acquired by luxury conglomerate LVMH in 1997, it pioneered the assisted self-service store format that let shoppers test products freely. The company operates roughly 3,200 stores across about 35 markets, plus e-commerce and shop-in-shop partnerships, notably Sephora at Kohl's in the United States. It is headquartered in Neuilly-sur-Seine outside Paris, with regional headquarters in San Francisco, Singapore, Dubai, Shanghai and Toronto.