ASUSTeK Computer Inc. (ASUS) is a Taiwanese multinational computer and electronics company headquartered in Beitou District, Taipei, Taiwan. Founded in 1989, ASUS produces motherboards, graphics cards, laptops (including the ROG and ZenBook lines), desktops, monitors, networking equipment, smartphones, and IoT devices. It is one of the world's largest PC manufacturers. ASUS Israel operates as the local subsidiary supporting sales, marketing and service through authorized partners and an Israeli service center.