Dropit is an AI-powered decision intelligence platform for retailers that drives inventory planning, allocation, and logistics optimization. Founded in 2014 in Israel, Dropit unifies retailers' physical and online inventory, enabling brands and shopping malls to convert brick-and-mortar outlets into local distribution hubs. The platform integrates historical and real-time data from existing technology stacks (ERP, OMS, POS, CRM) to streamline operations. Customers include L'Occitane, Abercrombie & Fitch, and Estée Lauder. Headquartered in Tel Aviv with offices in London and Austin.