FireArc Technologies is an Israeli AdTech and digital media company that owns and operates an ecosystem of digital assets, content platforms and advertising infrastructures. Since 2020 it has focused on ad monetization technology for advertisers and content platforms, alongside a portfolio of utility, habit-tracking and gaming mobile apps. The company runs four business units — FireArc, FireApps, Carambola and FireArcade — and uses AI and machine learning to personalize content. Headquartered in Herzliya, FireArc reached approximately $15M in annual revenue in 2025 with around 63 employees across three continents.