ReachPlayers is an Israeli in-game advertising platform founded in 2024 that empowers brands to engage with Gen Z and Alpha audiences inside the gaming universe. The company creates tailored branded experiences — adventures, pop-up shops and NPCs — across leading user-generated content platforms like Roblox and Fortnite as well as mobile games. ReachPlayers uses proprietary engagement-scoring technology that lets brands pay for measured player engagement rather than impressions.