Performance Marketing Manager (PPC & User Acquisition) – Mobile Apps (Manager) - FrontStory

**Jedy Apps** is a mobile app company operating a portfolio of 80+ Android utility apps on Google Play, reaching ~1.5M daily active users. We run performance marketing at scale, backed by robust data infrastructure (Firebase/GA4, RevenueCat, Singular) and AI-driven automation tools.

**About the Role** We're looking for a data-driven, highly analytical User Acquisition Manager to own and grow our Google Ads activity (primarily Google App Campaigns), with a clear path to expanding into non-social channels.

This is not a maintain-the-dashboards role. We want someone who treats UA as a science and acts as their own Data Analyst—comfortable diving deep into raw data without relying on a dedicated data science team, working with LTV modeling, predictive bidding, and managing complex account structures with high budgets

**What You'll Do**

• Own and scale Google Ads performance across dozens of app campaigns, managing large-scale budgets ($1M+ monthly) and complex account structures.

• Build and optimize bidding strategies based on predicted Lifetime Value (LTV) rather than simple targets.

• Conduct hands-on data analysis using GA4, Singular, and RevenueCat to uncover deep insights and optimize campaign performance based on payback and cohort dat

• Leverage AI tools to automate reporting, detect anomalies, and streamline repetitive tasks.

• Demonstrate an ownership mindset by driving initiatives proactively and taking responsibility for the growth roadmap.

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