This is a hands-on, commercially focused CRM role with real ownership. You will plan, build, execute and optimise the full promotional calendar across all Gaming brands - from major themed campaigns and game launches to provider network promotions and always-on messaging. You own the brief, you own the execution, and you own the results. You will work across Email, Push, TG, WhatsApp, onsite banners and promotional pages - and you will be expected to know what is working, why, and what to do about it when it is not.
Requirements:
Experience 2 + years in a CRM, campaign management or digital marketing role, ideally within iGaming. Hands-on experience managing multi-channel campaigns across Email, Push, TG or similar. Experience building and owning a promotional calendar across multiple brands or markets. Familiarity with CRM tools and bonus/campaign platforms (experience with Smartico or Pragmatic solutions is a plus). Gaming experience is strongly preferred - you should understand player segments, bonus mechanics and the commercial dynamics of Gaming. Skills and mindset Commercially sharp - you understand what drives NGR and you make decisions with that in mind. Detail-oriented - QA is yours to own. Errors cost real money and damage the player experience. Organised - you manage multiple campaigns across multiple brands simultaneously without dropping the ball. Data-driven - you use performance data to make decisions and back up recommendations. Proactive - you surface issues early, come with solutions and do not wait to be told what to do. Strong communicator - you write clear, persuasive briefs and can explain campaign performance simply.